Kickstarz is a community-focused football coaching provider based in Rochdale. They run kids and toddler football classes for ages 18 months to 13 years, with an emphasis on small groups, qualified coaches, and fun, safe learning environments.
Their goal was to create a professional website that:
- Showcases their sessions and ethos
- Makes sign-ups easy for parents
- Integrates with their booking and class management system
- Improves visibility in local search results
The Challenge
The client had no central digital platform. Parents were booking via text messages and word of mouth, which was inefficient and hard to track. Kickstarz needed a website that balanced professionalism and warmth, appealed to parents, and provided clear calls to action (especially for their free trial football coaching in Rochdale).
Another challenge was ensuring the site could grow — Kickstarz wanted a flexible platform that could later support blogging, SEO, and marketing campaigns.
The Solution
We built the new Kickstarz website using WordPress to give flexibility and easy editing for the client.
Key features included:
- Homepage: Eye-catching hero section with a clear CTA (“Book Your Free Trial”), testimonials, and social proof.
- Sessions Page: Detailed breakdown of classes for toddlers and kids, including pricing, sibling discounts, and schedules.
- About Us: Introduced the coaching team, safeguarding credentials, and philosophy to build trust with parents.
- Policies & Safeguarding: Dedicated sections for Code of Conduct, Safeguarding, Privacy, and Cookie Policy to demonstrate professionalism and compliance.
- Contact Page: Simple form plus location maps for Rochdale venues.
- Booking Integration: Seamless link to the online booking system with Stripe payment integration, minimising clicks for parents.
- SEO Setup: Installed Yoast SEO, researched local keywords (football coaching Rochdale, kids football classes Rochdale, toddler football classes Rochdale), and created optimised meta descriptions and copy for all key pages.
We also connected the site to Google Search Console and Google Analytics (GA4) to track performance from day one.
The Result
The finished site gave Kickstarz a professional, user-friendly digital presence that reflected their values and made the booking process seamless.
✅ Parents can now learn about sessions, pricing, and safeguarding in just a few clicks
✅ Bookings and payments are processed securely online
✅ The site is optimised for local SEO in Rochdale, positioning Kickstarz ahead of larger, less personal competitors
✅ The client now has a scalable platform to support future marketing and blog content
Client Feedback
The Kickstarz team were impressed with how the site balanced professionalism with a fun, family-friendly tone. They particularly valued the small details, like highlighting the free trial and keeping safeguarding front and centre for parent reassurance.
Conclusion
This project demonstrated the importance of blending design, functionality, and SEO strategy in building a website for a local sports business. By focusing on the client’s unique strengths — small groups, free trial, and safeguarding — the Kickstarz site is set up to attract more families and grow their coaching community.
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