We get it. You’re resourceful. You’re a doer. You’ve watched enough YouTube tutorials to qualify as a part-time web developer and dabbled in enough Canva templates to be dangerously creative. But here’s the tea: just because you can do something, doesn’t always mean you should.
Welcome to the ultimate guide for knowing when to keep DIY-ing and when to call in the digital cavalry (ahem, that’s us).
When DIY Is Totally Fine (and Even Smart)
1. Social Media Graphics
Need a quick Instagram post or a cover image for your Facebook event? Canva is your BFF. There’s no shame in throwing some colours and fonts together for simple one-off designs.
Smarts Tip: Stick to your brand colours and fonts to keep things looking consistent. No one needs your audience thinking you’ve got digital whiplash.
2. Basic Website Updates
Swapping out text, uploading a new image or adding a blog post? If you’ve got a content management system (CMS) like WordPress or Wix, go for it.
Smarts Tip: Just don’t go rogue in the backend and start editing the code unless you enjoy breaking things.
3. Email Newsletters
Using Mailchimp, ConvertKit or another drag-and-drop tool? DIY works fine for writing your monthly email update — as long as your copy is clear and your layout isn’t a hot mess.
Smarts Tip: Keep it simple. Your audience wants value, not fireworks.
When It’s Time to Call In the Pros
1. Branding That Actually Speaks to People
If your logo looks like it was made in Microsoft Paint, or your colour palette makes people squint, it might be time for a glow-up. Your brand identity is the first impression. It should feel intentional, not like a DIY crime scene.
Call in help if:
- You want to stand out in a crowded market
- You’re not sure how to translate your vibe into visuals
- You’ve rebranded yourself more times than Prince
2. Website Builds or Redesigns
Templates are great… until you try to make them do anything slightly custom. If your website is starting to resemble a haunted house of broken links, weird spacing and “coming soon” pages from 2020 — it’s time.
Call in help if:
- You need a website that reflects your brand and converts visitors
- You want features like booking forms, e-commerce or integrations
- You want someone to just make it work (and look good doing it)
3. SEO, Automation & The Scary Tech Stuff
Google doesn’t care how pretty your site looks if it’s not optimised. And if you’re still manually replying to every customer email or typing out order confirmations, it’s time for some automation magic.
Call in help if:
- You’re invisible on search engines
- You’re wasting hours on repeat tasks
- You’ve said “I’ll sort that funnel thing later” for the past 6 months
The Smarts Approach
We’re not here to shame your DIY hustle — it’s how many great businesses get off the ground. But at some point, doing everything yourself stops being scrappy… and starts being a bottleneck.
If you’re ready to free up your time, step into your CEO energy, and make your digital presence actually work for you — that’s where we come in.
- Need a logo that doesn’t look like clipart? We got you.
- Want a site that turns lurkers into loyal customers? Easy.
- Ready to automate those boring bits? Let’s do it.
Final Word: Know Your Zone of Genius
If building your business feels like juggling flaming swords while blindfolded, maybe it’s time to put some of them down. Focus on what you do best — and let us take care of the rest.
You do you. We’ll do the digital.
Thinking about levelling up? Book a discovery call today — no pressure, just possibilities.