Your brand’s got a logo, a colour palette, and a cheeky Instagram bio. But does it have that Big Brand Energy? That unmistakable vibe that says, “We know who we are, and we’re not here to play small.” If you’re not sure, don’t panic — we’ve whipped up the ultimate checklist to help you find out.
Get your pens out (or just nod along dramatically).
Clarity: Do You Know Who You Are (and Who You’re For)?
- You can describe what you do in one sentence without spiralling.
- You know exactly who your ideal customer is (and no, it’s not “everyone”).
- Your values aren’t just buzzwords — they actually show up in your content.
- You’ve got a brand mission that isn’t boring or made by ChatGPT (no shade).
If you’re foggy here: Time for a brand audit or strategy session. Your audience can’t get behind you if you don’t know where you’re going.
Consistency: Is Your Look & Language Locking It Down?
- You’re using the same logo, colours, and fonts across everything (no rogue rainbows).
- Your tone of voice is distinct and you actually stick to it (fun, pro, sassy — own it).
- Your socials, website, emails and graphics feel like the same person is behind them.
- You’ve got branded templates or systems in place to make this stuff easier.
If it’s chaos out there: Start small — standardise colours, fonts, and voice first. Then go forth and conquer.
Confidence: Are You Showing Up Like You Mean It?
- You’re not hiding your face, voice, or ideas.
- You talk about your services like they’re exactly what people need — because they are.
- You post regularly and with purpose (not just when Mercury’s in retrograde).
- You’re open to feedback and always looking to evolve — not just stay comfy.
If you’re shrinking instead of shining: Remember, you’re the face of your brand. People buy from people — let them see (and feel) you.
Bonus Round: Big Brand Energy Isn’t Just for Big Brands
You don’t need a massive budget to feel (and look) like a pro. It’s about:
- Knowing what you stand for
- Showing up with confidence
- Keeping things consistent
- And never being afraid to own your vibe
Your Turn: How Many Boxes Did You Tick?
- 8–10: Certified Big Brand Energy
- 5–7: You’re glowing, just needs a little polish
- 0–4: You’ve got the spark, now let’s fan the flames
Need a hand bringing your brand to life? From design and websites to content that actually sounds like you, we’re here to help you glow up with purpose.
Book a discovery call or slide into our DMs — let’s turn that spark into full-blown energy.
Because basic brands blend in. Big Brand Energy stands out.